Latest posts on the local SEO blog
About this blog
What this local SEO blog covers
Each post takes one question that Palo Alto owners ask and answers it with the method in view. Some cover Google Maps and reviews, for example how a listing earns a place among the three businesses shown above the ordinary results. Others cover AI search, technical fixes and page speed, because those decide whether a careful reader stays on your site. The posts are free to read, and they need no sign-up.
Local detail runs through every post. A guide to reviews might use a dentist on Middlefield as its example, while a speed post pictures someone opening a menu on the California Avenue Caltrain platform. Similarly, the AI search post follows how people here research a physical therapist before they book. None of it relies on tricks, and none of it promises a ranking, since Google alone decides positions.
Written for owners, not marketers
We keep the jargon out and the steps in, and we name the tool behind each check, from Search Console to PageSpeed Insights. So when a post suggests a change, it also says how to check the result in your own Google accounts. For the official view of how search works, Google’s SEO Starter Guide makes a good companion to these posts.
Where to begin on this local SEO blog
New to local search? Start with why search matters for a business here, and then read the technical checklist. If you would rather talk it through, ask for a free audit instead. Then, once you know where your own listing stands, the posts on reviews and AI search show what to improve next.
Curious how far up Palo Alto searches place you?
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